ANIXE launches Dynamic Currency Conversion for Gulf Air

Wroclaw, Poland – March 4th, 2016: Gulf Air launches Dynamic Currency Conversion, an evolution to its existing capabilities developed by software partner ANIXE.

DCC solves an important consumer concern that arises when credit cards are charged in foreign currencies. In these cases the exact charged amounts in the cards’ local currencies remained unknown till credit card bills are received.

Now customers can see the exact amounts their cards will be charged in their respective local currencies, using ROE that are generally more favorable than those provided by the credit card companies. This is expected to significantly improve booking conversion and customer retention.

The solution is being rolled out across the board starting last week with B2C apps and portals, and the recently developed Redemption Engine.