ANIXE – Business Gazelle of the Year 2019
Gulf Air, the national carrier of the Kingdom of Bahrain, in collaboration with Bahrain International Circuit (BIC) and Bahrain Tourism and Exhibitions Authority (BTEA) announced a few days ago the launch of holiday packages for the upcoming Formula 1 Gulf Air Bahrain Grand Prix 2020.
The collaboration covered by Gulf Air and BIC offered specially reduced prices on air and race tickets, and BTEA facilitated hotel accommodation and tourist entry visas to Bahrain.
The packages can be easily purchased through Gulf Air's website www.gulfair.com/f1 thanks to ANIXE technology and its dynamic e-commerce distribution module. It allows Gulf Air to prepare promotional packages easily, enter them into its flight booking system, and link to specific dates and destinations. Rich media content and a localization layer can be customized for each product setup. The system mediates and facilitates communication with DMCs and other third-party suppliers who are responsible for different services, like arranging inbound/outbound airport transfers and accommodation in the best hotels Bahrain can offer. The solution is highly flexible and will enable Gulf Air to cover other special events in the future, as well as offer additional services with the purpose of promoting Bahrain as a tourism destination.
"We are very impressed with the rapid implementation of ANIXE solution for dynamic packaging, who help us to create and sell packages much easier. At the same time, this solution is flexible and can also be used on other occasions. It offers passengers the opportunity to attend the biggest events of Bahrain's annual calendar by flying into the Kingdom from many of Gulf Air's destinations. Our client base in Europe, Asia, and the GCC will be able to choose a wide range of packages”. - says Mr. Mohamed Adel Jamsheer, Gulf Air Director of Marketing and Digital.
“We are delighted to further support the growth of Gulf Air's offering and beautiful Bahrain as a touristic destination though ANIXE's technology.” - says Mr. Radoslaw Tomczyk, ANIXE Chief Commercial Officer.
Formula 1 packages are now available for customers purchasing flights to Bahrain during the F1 event. There are four packages available on the website: Silver and Gold Packages (Victory Grand Stand) and Silver and Gold Package (Turn 1). The event will take place on 20-22 March 2020. For more information, visit www.gulfair.com/f1.